Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom (Paperback)

Tác giả: Porter Erisman | Xem thêm các sản phẩm Management - Leadership của Porter Erisman
Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for...
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Giới thiệu Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom (Paperback)

Six Billion Shoppers takes readers on an exciting and colourful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

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Thông tin chi tiết

Công ty phát hànhMacmillan Publishers
Nhà xuất bảnPan MacMillan
Ngày xuất bản09-2018
ISBN-139781509874774
Kích thước197 x 130 x 16 mm
Loại bìaPaperback
Số trang256
SKU4275882200077
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