Social Media Marketing: Theories And Applications
Tác giả: Stephan Dahl | Xem thêm các sản phẩm Economics của Stephan DahlMô tả ngắn
Social Media Marketing: Theories And Applications The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and...
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Giới thiệu Social Media Marketing: Theories And Applications
Social Media Marketing: Theories And Applications
The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing, whilst taking a thorough refreshment of the cases, examples and the literature.
It offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing.
The book is supported by real-life examples and case studies from a range of industries, companies and countries such as China, Canada, Sweden and Singapore. They include DHL (Germany), Dubai Foundation for Women and Children, Google (Taiwan), Addict Aide (France) Canada (opera Vancouver), Britain (British Tourism), Procter & Gamble (Global), Maggi (India), McDonalds (Global), eBags (US/Global), Vodafone (Romania).
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Thông tin chi tiết
| Công ty phát hành | Sage Publication Ltd |
|---|---|
| Nhà xuất bản | SAGE Publications Ltd |
| ISBN-13 | 9781473982345 |
| SKU | 1284204117842 |
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