zero to one contagious hooked principles ray dalio marketing start with why marketing 5.0 philip kotler atomic habit everything i know about love automic habit the greatest man od mardini the intelligent investor the greatest man goodbye things the four hour work week stock market wealth of nations content predictably irrational bible 13 reasons why think fast and slow thinking fast and slow the soul of money word by word why we sleep 48 laws of power never split the difference copywriting the challenger sale english books the upside of irrationality the power of positive thinking #0 brand originality og mandino the rules of work the story of food network marketing vietnam getting to yes lean in saying of youth hunger games principles how business works how psychology works how emotions are made this is marketing 80/20 principle